Since COVID-19, one of the biggest shifts we’ve seen is the rise of fractional work – especially for seasoned startup leaders and operators. While the idea of working as a part-time or fractional leader was around before the pandemic, we’ve seen an acceleration towards alternative career paths beyond the typical salaried, full-time employee.
At Hello Generalist, we’ve spoken with hundreds of operators and the trend has been consistent: people want the best of an impactful and fulfilling career while also getting the freedom and flexibility to spend time with loved ones and exploring other passion projects. Fractional work lets you have both.
Unfortunately, as appealing as it sounds, starting a fractional business from scratch is no walk in the park. It’s not just about having the right skill set, it’s also about learning your unique value in the market, mastering sales and marketing, having a consistent way to bring in leads and business, and leveraging your network effectively without alienating them with constant sales pitches (we all know that person).
For many, transitioning from working inside an organization to running your own operation can feel daunting. There’s a lot to figure out, and without the right guidance, it can quickly become overwhelming and a far cry from the freedom and flexibility you had hoped for.
Introducing the Hello Generalist x Mercury Operator Workshop Series
That’s exactly why we’ve created the Hello Generalist x Mercury Operator Workshop Series—a 3-part series designed to give you everything you need to build and grow a thriving fractional business. Whether you’re just getting started or looking to refine your approach, these workshops are packed with actionable insights and expert advice. Here’s what we have lined up:
Workshop 1: How to Tell a Story That Gets You Hired
With Brie Abramowicz
Sept 18th, 12-1pm EST
New to fractional consulting? Or maybe you’ve been doing it for a while but can’t seem to nail down a story that makes you memorable and gets you hired? If so, this workshop is perfect for you.
Led by Brie Abramowicz, a 4X Head of Product and Portfolio Career Coach, this 1-hour workshop will teach you how to craft a compelling story and find your unique value in the market so you can:
- Stand out in a crowded fractional market and stay top-of-mind for future opportunities.
- Turn casual connections into raving fans who spread the word about you.
- Invite your ideal clients to engage with you in a meaningful way.
- Signal premium pricing for your services and land higher-paying clients.
By the end of the session, you’ll have a clear personal brand, know exactly who you want to help, what your services are, and how to position your unique value in the marketplace.
Workshop 2: How to Build a Following on LinkedIn and Get Leads
With Samanee Mahbub
October 2nd, 12-1pm EST
Have you been hearing how important LinkedIn is but feel unsure where to start? Does posting regularly feel a bit awkward or cringey? Or maybe you just don’t know what kind of content will actually bring in leads. If that sounds like you, this workshop is for you.
Led by Samanee Mahbub, a 4X 1st PMM and Founder of Writer Unblocked, this 1-hour workshop will show you what to post, when to post, and how to engage on LinkedIn so you can:
Optimize your LinkedIn profile to attract future clients.
- Grow your follower base and increase your personal brand presence.
- Generate more inbound leads through authentic content.
- Make posting content fun rather than a chore.
You’ll leave the workshop with a game plan for what’s working on LinkedIn right now, strategies to grow your reach, and how to write a week’s worth of content in just two hours.
Workshop 3: Engage Your Network to Grow Your Fractional/Freelance Business
With Meghan Hardy
October 15th, 3-4pm EST
Building a fractional or freelance business? You’ve probably heard how important your network is and how others have built businesses through referrals. But if you’re worried about coming off as salesy or feel like you don’t have the “right” connections, this workshop is exactly what you need.
Led by Meghan Hardy, a marketing consultant with nearly seven years of experience growing her own business, this 1-hour workshop will show you how to tap into your existing network so you can:
- Build your business even if you feel like you don’t have the “right” network.
- Engage connections who already know, like, and trust you—without feeling pushy.
- Identify and pursue “quick win” opportunities through your existing network.
You’ll walk away with a step-by-step framework for engaging your network, a sample script for outreach, and the confidence to leverage your connections without feeling sleazy.
Ready to Build Your Fractional Business?
We know building a fractional business can feel like a lot to figure out—but you don’t have to do it alone. Our Hello Generalist x Mercury Operator Workshop Series is designed to equip you with the tools and strategies you need to succeed. Whether you’re trying to perfect your pitch, build your brand, or leverage your network, these workshops will help you take the next step with confidence. We hope to see you there!
More from our partner, Mercury
Ambitious founders and businesses use Mercury for banking and all their financial workflows. Mercury simplifies your financial operations with powerful banking, corporate credit cards, bill pay, invoicing, and more — all in one place. This way, you get complete and accurate visibility into all your money movements, greater control, and time back otherwise spent on manual tasks*
Over 200K businesses choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best. Learn more here: https://mercury.com/partner/hello-generalist
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust ®️; Members FDIC. Deposit insurance covers the failure of an insured bank.