AI is changing how teams get built. It doesn't change who you want in the room.

AI takes the busywork. Judgment is what's left. That makes experienced humans more valuable, not less: the operators who've grown a team from 0 to 200, launched a product globally from nothing, or built the financial model for a business that didn't exist yet.

We call them Generalists. Not jacks-of-all-trades, and not the magical unicorn who does everything, because that person doesn't exist. Generalists are really, really good at a few things, and have been exposed to many parts of what it takes to build a company. They're impact-hungry and love to learn, and our crew are all self-employed, which makes them entrepreneurs like you.

Times have changed. Hiring managers realized they can get just as much done with experienced contract help. The smartest operators are choosing flexibility and building portfolio careers. But they're hard to find, and these non-full-time roles are hard to scope. That's where we come in.

Early-stage business problems produce generalists, and ambitious teams need them. We've found the best ones: the people you can hire to jump in and help, without the constraint of a full-time role.

Behind the scenes today

  • Jan '23 Founded
  • Bootstrapped Proudly
  • Millions Paid out to operators
  • Hundreds Of startups helped

Started and run by a small team

  • Shaina Anderson

    Shaina Anderson Founder & CEO

    Shaina's the founder of Hello Generalist, co-founder of Manual Override, Substack writer, podcast dabbler, and coach to independent operators. Prior to going solo, she led operations from Seed to Series B acquisition at Chewse, and was Chief of Staff at Yelp Restaurants.

    She made the leap to independent work in 2022. She lives in London with her husband and 1-year-old boy.

    LinkedIn (opens in a new tab)
  • Harry Siggins

    Harry Siggins Product and Growth

    Harry's the founder of OneTwo Growth Studio, co-founder of Manual Override, Substack writer, and an AI enablement coach to executives and their teams. Prior to going solo, he was Chief of Staff at Quantive, a B2B SaaS company, from Seed through Series C, where his final mandate was figuring out how the entire company could work differently with AI.

    He made the leap to independent work in 2024. He lives in Seattle and throws pottery in his free time.

    LinkedIn (opens in a new tab)
A letter from our founder

In the summer of 2022, I was 15 years deep building fast-growing companies, and at a juncture. I knew what it was to work full-time for one company, but around me, my smartest friends were making new choices: starting internet businesses, writing online, building courses, taking advisory roles. More income, more impact, and somehow more free time. I was curious.

So I did a seemingly stupid thing and quit the best-paying job I ever had to first take a break, and then start mucking around on the internet, trying to work for myself.

A few months in, I had lunch with a founder friend in San Francisco, got to talking about her team's problems, and agreed to jump in for 10 hours a week. The work scratched the intellectual itch and gave me my time back. I was hooked.

My engineering and marketing friends already had a word for this: "freelancers." But that didn't fit the business-facing work I did. I wasn't a "consultant," and "gig worker" wasn't right either. The internet was full of resources for them, but no one was helping the operators. And the founders I worked with kept asking me the same thing: "Who else do you know?"

Turns out what I wanted had a name. Aha! A fractional worker, building a portfolio career. And the more I told my smartest operations friends about it, the more I realized they wanted the same thing. And so HG was born.

HG is the home I wish I had when I got started: the helper for hiring managers who need experienced operators without a full-time role, and the lead gen for operators who want to build portfolio careers of their own.

I hope to talk soon!

Shaina Anderson
ShainaFounder & CEO, Hello Generalist

We're not just running a marketplace. We're building a different way to work

  • For startups

    Hello Generalist

    Where startups find experienced operators without a full-time hire.

    You're here
  • For operators · 6 weeks

    Manual Override

    Manual Override is a 6 week accelerator for independent operators who want to start or grow their business among high quality peers. Learn to build your AI OS, hear from industry leading guests, and get access to a network of mentors.

    Explore Manual Override (opens in a new tab)
  • Podcast + newsletter

    On Work

    Our weekly Substack newsletter for independent operators, filled with our best tips, research on what's going on, and features on our members. From time to time, we also release podcasts and videos.

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